CONTRACT AND FREELANCE WORK
West Annapolis Business Association, Annapolis, MD
July 2024 to Present
- Lead rebranding efforts, designing a cohesive visual identity including updated color palette, typography, and brand standards.
- Create and manage all digital marketing materials, including a redesigned biannual newsletter and weekly social media content (reels, stories, posts). Increased social media following by 20% since joining the organization, with an immediate surge in engagement followed by steady, consistent growth.
- Develop and execute comprehensive marketing plans in collaboration with board members to promote local businesses and increase membership.
- Produce original vector graphics, capture event photography, and edit multimedia content for use across Instagram and Facebook.
- Maintain a shared content calendar in Google Sheets to track weekly social media content. Present campaign performance at quarterly networking events.
- Oversee editorial production of the newsletter, including story curation, layout, editing, and distribution.
Touchstones Discussion Project, Stevensville, MD
March 2022 to Present
- Design all marketing and communication materials for company rebranding, including print and digital newsletters, website, donor solicitations, brochures, and advertisements, 7 custom icons, social media templates across 4 platforms, and Annual Report.
- Develop corporate color palette, style sheets, font selection, and design standards to ensure brand consistency and cohesion across departments.
- Develop a 6-month comprehensive marketing plan through creative collaboration with clients to determine how to effectively engage target audiences and maximize reach. Increased engagement by 30% within the first three months.
- Correspond with clients across 4 departments to deliver on multiple projects with competing, tight timelines.
- Improved processes for simultaneous marketing projects, reducing design labor costs by 35%.
Annapolis Market House, Annapolis, MD
March 2023 to March 2025
- Created updated menu designs, promotional materials, social media marketing posts, and content calendar for a group of restaurants.
Daphne Eckman Band, Annapolis, MD
June 2023 to September 2023
- Created marketing materials including an original logo, posters, tote bag, and T-shirt designs, and social media collateral for album release (estimated audience 11 K+).
TS Show Stables and Neighcare LLC, Marshall, VA
July 2021
- Generated visual brand identity, logo, company business cards, and signage.
Ruah Yoga Studio, Annapolis, MD
March 2019
- Created marketing materials including posters, T-shirt designs, and social media collateral for Facebook and Instagram platforms for a special yoga event shared with the entire Ruah client list (estimated audience 300).
Blue Balloon to the Moon, Annapolis, MD
January 2016 to April 2017
- Book designer and illustrator.
- Collaborated with the author to design and illustrate a local children’s book. 500 copies sold.
PROFESSIONAL EXPERIENCE
Annapolis Elementary School, Annapolis, MD
January 2017 to June 2019
Editor, designer, and instructor for The Source school newspaper, made possible by a $3000 yearly grant from Anne Arundel County Arts Council.
- Instructed weekly after-school classes, averaging 15 students grades 3 to 5, for 16 weeks per school year.
- Collaboratively edited 30 articles to create opportunities for students to strengthen their creative style, personal voice, reading, writing, and proofreading skills.
- Formatted and designed newspapers for print circulation in school and the local community to an audience of 500. Doubled readership in 3 years.
Little Learning LLC, New York, NY
September to December 2018
Instructor for specialized art education program for children aged 2 to 5.
- Developed a full curriculum for children’s art class at private school.
- Led 2 classes per week with an average of 6 children per class for 3 months.
- Produced collaborative, large-scale acrylic painting on canvas with 12 children over 9 weeks for display in preschool lobby.
Artfarm, Annapolis, MD
Co-founder and Owner-Operator
January 2014 to December 2017
Expanded previous business (Already Artists) into a partnership that included a wider variety of offerings, including photography, children's and adult art classes, workshops, and special events.
- Instructed, scheduled, and planned art classes averaging 10 students, 4 times a week, for 8 weeks each semester, 3 semesters a year.
- Devised and implemented special summer camp programs accommodating up to 12 students per group, 2 to 4 times a season.
- Curated all retail window design and display on a bi-weekly basis to increase foot traffic and interest in studio space.
- Actively engaged with the Annapolis Arts District as a founding member business. Collaborated on events, contributed to district-wide initiatives, and supported the district’s growth through community-focused programming.
- Designed logos, business cards, and advertisements in both print and digital formats.
- Created original designs for each class brochure and gallery show program.
- Developed creative content, including signs, t-shirts, and website development.
- Organized, promoted, and ran all event planning for 4 art exhibits a year.
- Developed summer camp curriculum and instructed groups averaging 15 students, 2 weeks a season.
- Processed tuition fees for all above-mentioned curricula.
- Partnered with local businesses in participation and promotion of special events such as music concerts and festivals.
- Managed CRMs, social media, and public websites including Mailchimp and Constant Contact, for an audience of 8,000 on a weekly basis.
Already Artists Studio, Annapolis, MD
Founder and Owner-Operator
June 2003 to June 2013
Founder, owner-operator of art studio and gallery providing art education for students aged 4 to 16.
- Taught and managed a schedule of 4 weekly after-school classes for 8-week semesters, 3 times a year, with an average of 10 students per class.
- Developed curriculum tailored to the age and ability of classes.
- Devised and implemented special summer camp programs accommodating up to 12 students per group, 2 to 4 times a season.
- Curated all retail window design and display on a bi-weekly basis to increase foot traffic and interest in studio space.
- Managed design and dissemination of all print and digital advertising, including brochures, print and digital advertisements, and other promotions.
- Independently built brand including name, logo development, mission, vision, and identity.
- Managed all operational and office coordination. Processed over $100,000 yearly in bills and income.
- Solicited, hired, and trained 5 staff members in classroom and operational assistant roles.
- Planned, promoted, and executed 4 events per year with an average budget of $1000 and 150 attendants.
- Strengthened and engaged with the greater community through philanthropic efforts such as attendance and organization of local arts events and festivals.
VOLUNTEER EXPERIENCE
Annapolis Arts District, Annapolis, MD
Founding Contributor (circa 2014) & Ongoing Supporter
- Active since the District’s founding, contributing to its growth, visibility, and ongoing community presence.
- Volunteered design services and supported numerous public events and initiatives, including The Chocolate Festival, First Sundays Arts Festival, Dining Under the Stars, and The Annapolis Fringe Festival.
- Designed and produced signage and promotional materials for the inaugural Fringe Festival.
- Operated a successful business within the Arts District, supporting its creative and economic vitality.
- Remain a committed and engaged member, collaborating with local artists and organizations to advance the District’s mission.
SKILLS
Design & Creative Tools:
25+ years Adobe Illustrator | 15+ years Adobe Photoshop | 10+ years Adobe Creative Cloud | 4+ years Adobe InDesign | 3 years Canva | Oil & Acrylic Painting | Portraiture | Drawing | Illustration | Sculpting | Window Display
Web & Digital Media:
8+ years Web Design (WordPress, GoDaddy, Squarespace, Wix) | 8+ years Mailchimp | 4 years Constant Contact | Social Media Management & Advertising (Instagram, Facebook, LinkedIn, Twitter) | Content Calendar Creation & Management | Vector Graphic Creation | Event Photography & Editing
Administrative & Instructional:
10+ years Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) | Spreadsheet Management (Excel, Google Sheets) | Online Scheduling & Virtual Meetings (Zoom, Google Meet, Calendly) | Art Instruction | K–12 Curriculum Development
EDUCATION
Art Institute of Philadelphia, Philadelphia, PA
Degree in Visual Communications; Commercial Art Track with Fine Art Illustration
George Mason University, Fairfax, VA
Coursework in Drawing, Painting, Printmaking, Color Theory, English, and Philosophy; Fine Art Track