CONTRACT AND FREELANCE WORK
West Annapolis Business Association, Annapolis, MD
July 2024 to Present
- Design marketing and communication materials for association rebranding, including quarterly digital newsletter and all weekly social media content.
- Develop updated color palette, style sheets, font selection and design standards to ensure brand consistency and cohesion across departments.
- Develop a comprehensive marketing plan through creative collaboration with the board members to better serve and promote local businesses and drive new membership.
Daphne Eckman Band, Annapolis, MD
June 2023 to Present
- Created marketing materials including an original logo, posters, tote bag and T-shirt designs, and social media collateral for album release (estimated audience 4000+).
Annapolis Market House, Annapolis, MD
March 2023 to Present
- Create updated menu designs, promotional materials, social media marketing posts and content calendar for a group of restaurants.
Touchstones Discussion Project, Stevensville, MD
March 2022 to Present
- Design all marketing and communication materials for company rebranding, including print and digital newsletters, website, donor solicitations, brochures and advertisements, 7 custom icons, social media templates across 4 platforms, and Annual Report.
- Develop corporate color palette, style sheets, font selection and design standards to ensure brand consistency and cohesion across departments.
- Develop a 6-month comprehensive marketing plan through creative collaboration with clients to determine how to effectively engage target audience and maximize reach. Increased engagement by 30% within the first three months.
- Correspond with clients across 4 departments to deliver on multiple projects with competing tight timelines.
- Improved processes for simultaneous marketing projects, reducing design labor costs by 35%.
TS Show Stables and Neighcare LLC, Marshall, VA
July 2021
- Generated visual brand identity, logo, company business cards and signage.
Ruah Yoga Studio, Annapolis, MD
March 2019
- Created marketing materials including posters, T-shirt designs, and social media collateral for Facebook and Instagram platforms for a special yoga event shared with the entire Ruah client list (estimated audience 300).
Blue Balloon to the Moon, Annapolis, MD
January 2016 to April 2017
- Book designer and illustrator.
- Collaborated with the author to design and illustrate a local children’s book. 500 copies sold.
EXPERIENCE
Annapolis Elementary School, Annapolis, MD
January 2017 to June 2019
- Editor, designer and instructor for The Source school newspaper, made possible by a $3000 yearly grant from Anne Arundel County Arts Council.
- Instructed weekly after-school classes, averaging 15 students grades 3 to 5, for 16 weeks per school year.
- Collaboratively edited 30 articles to create opportunities for students to strengthen their creative style, personal voice, reading, writing, and proofreading skills.
- Formatted and designed newspapers for print circulation in school and the local community to an audience of 500. Doubled readership in 3 years.
Little Learning LLC, New York, NY
September to December 2018
- Instructor for specialized art education program.
- Developed a full curriculum for children’s art class at private school.
- Led 2 classes per week with an average of 6 children per class for 3 months.
- Produced collaborative, large-scale acrylic painting on canvas with 12 children over 9 weeks for display in preschool lobby.
Artfarm, Annapolis, MD
Co-founder and Owner-Operator
January 2014 to December 2017
- Founder, owner-operator of art studio and gallery providing art education for students aged 4-16.
- Instructed, scheduled, and planned art classes averaging 10 students, 4 times a week, for 8 weeks each semester, 3 semesters a year.
- Devised and implemented special summer camp programs accommodating up to 12 students per group, 2 to 4 times a season.
- Curated all retail window design and display on a bi-weekly basis to increase foot traffic and interest in studio space.
- Expanded previous business (Already Artists) into a partnership that included a wider variety of offerings including photography, children and adult art classes, workshops and special events.
- Designed logos, business cards and advertisements in both print and digital formats.
- Created original designs for each class brochure and gallery show program.
- Developed creative content including signs, t-shirts and website development.
- Organized, promoted and ran all event planning for 4 art exhibits a year.
- Developed summer camp curriculum and instructed groups averaging 15 students, 2 weeks a season.
- Processed tuition fees for all above-mentioned curriculum.
- Partnered with local businesses in participation and promotion of special events such as music concerts and festivals.
- Managed CRMs, social media, and public websites including Mailchimp and Constant Contact for an audience of 8,000 on a weekly basis.
Already Artists Studio, Annapolis, MD
Founder and Owner-Operator
June 2003 to June 2013
- Founder, owner-operator of art studio and gallery providing art education for students aged 4-16.
- Taught and managed a schedule of 4 weekly after-school classes for 8-week semesters, 3 times a year, with an average of 10 students per class.
- Developed curriculum tailored to the age and ability of classes.
- Devised and implemented special summer camp programs accommodating up to 12 students per group, 2 to 4 times a season.
- Curated all retail window design and display on a bi-weekly basis to increase foot traffic and interest in studio space.
- Managed design and dissemination of all print and digital advertising, including brochures, print and digital advertisements and other promotions.
- Independently built brand including name, logo development, mission, vision and identity.
- Managed all operational and office coordination. Processed over $100,000 yearly in bills and income.
- Solicited, hired, and trained 5 staff members in classroom and operational assistant roles.
- Planned, promoted, and executed 4 events per year with an average budget of $1000 and 150 attendants.
- Strengthened and engaged with the greater community through philanthropic efforts such as attendance and organization of local arts events and festivals.
SKILLS
Art Instruction | Curriculum Development: Specializing in K - 12 | 25+ years experience in Adobe Illustrator | 15+ years experience in Adobe Photoshop | 10+ years experience in Adobe Creative Cloud | 10+ years Microsoft Office Suite | 4+ years Adobe InDesign | 8+ years web design (WordPress, GoDaddy, Squarespace, Wix) | 8+ years Mailchimp | 4 years Constant Contact | 3 years Canva | Social media management and advertising (LinkedIn, Instagram, Twitter, Facebook) | Oil and acrylic painting | Portraiture | Drawing | Illustration | Sculpting | Window Display
EDUCATION
Art Institute of Philadelphia, Philadelphia, PA
Degree in Visual Communications; Commercial Art Track with Fine Art Illustration
George Mason University, Fairfax, VA
Coursework in Drawing, Painting, Printmaking, Color Theory, English and Philosophy; Fine Art Track